[WATCH VIDEO] New Chevrolet Commercial Features Gay Couples
Chevrolet has released a new commercial for its new vehicle, the “Traverse.” It’s not like any other commercials, however.
The 30 second spot shows various same-sex couples with children and it has a voice speaking over it that says “While what it means to be a family hasn’t changed, what it LOOKS like has.. THIS is the new ‘us’”.
The commercial ends showing the hashtag #TheNewUs with the voice saying “..for whatever shape your family takes.”
The company claims the ad “isn’t intended for political purposes,” however it’s next to impossible to view it any other way. Same sex marriage has been a contentious debate in our nation for some time and it’s not going away any time soon.
Chevy also released another ad that features many different images of America and then a gay couple getting married with the voice over that says “Like the old love the new love starts with a kiss,” then finishes with “Like the old community the new community still keeps us connected. … A whole new lineup for a whole new world.”
Both spots ran during the opening ceremonies of the Olympics in Sochi, Russia, even though the company isn’t officially a sponsor for the games.